Reading: The Business of Software
From Software Business Community
The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
Authors
Michael Cusumano
Summary
The book provides a good framework for evaluating a software start-ups.
- Strong management team
- Compelling new product, service, or hybrid solution
- Strong evidence of customer interest
- An attractive market
- A plan to overcome the credibility gap
- Business model showing early growth and profit potential
- Flexibility in strategy and product offerings
- Potential for large payoff to investors